Norman found a need for direct mail services in his time as a sales rep for fordigraph folding machines. He found his clients would rather pay someone else to fold their letters then spend the money on a Fordigraph machine. All letters and envelopes are printed with a typewriter, folded with a fordigraph machine and enclosed into envelopes manually.

The Direct Mail Centre of Australia Pty Ltd was registered as a company, making it the first registered mailing house in Australia

DMC is purchased by Ian McLauchlan who at the time was running two competitive companies; AUTO-TYPE & AUTO-MAIL. These 3 companies merged and kept the name The Direct Mail Centre of Australia.

DMC installs its first automated enclosing machine (Phillipsburg) after acquiring the John Martins account.

First Fuji Xerox printers are installed at the DMC as the need for better quality printing with a quicker turnaround is required. (DMC still uses Fuji Xerox printers to this day)

SANWA Inkjet printers are introduced for the direct addressing of envelopes. This supersedes self-adhesive labels, the addressograph system and the typewriter. The DMC has since upgraded to an Intelmail Inkjet printer capable of addressing 20,000 envelopes per hour.

The Lawson Family purchases The Direct Mail Centre of Australia.

Adelaide largest ever single mail lodgement is made by the DMC for the SEO's local government elections. Approx 1.2million items.

DMC celebrates its 60th Anniversary.

As business grows, DMC Australia moves out of the city to South Road Edwardstown. The new building is 2x the size of the previous city location whilst also giving the DMC main road frontage.